Speakers
Rebecca Vowles
Workshop
The University of Birmingham runs a Student Content Shaper programme that empowers students by providing them with part-time work during their studies, whilst enabling the institution to share key themes and messages delivered by students. Students are supported and paid to create authentic content for communication channels, including social media.
This workshop explores how the programme works, how they select the right students during recruitment, what happens when they get it wrong, and ways to get it right. This programme is innovative because it fosters an opportunity for you to think differently about your content and be more creative with what you present to students. It inspires by creating a platform for change that will empower you, especially if you’re having your own struggles navigating the changing student environment, to try something new (without fully re-inventing the wheel) or to shape your existing projects or programmes.
The Student Content Shaper programme invites change and encourages us to think differently about our messaging, to support students better and provide greater connections with them.
Bec leads on the development and delivery of the student communications framework at the University of Birmingham, working with a variety of stakeholders across the institution. She has a background in internal communications and alumni relations before finding a home leading the University’s dynamic student communications team.
She is constantly seeking new ways to communicate with a diverse student body utilising her experience of leading campaigns, content creation and channel management.
Emily supports the delivery of the student communications framework at the University of Birmingham, leading on a variety of themes and campaigns working with many stakeholders across the university. She has a background in internal communications, student recruitment and engineering/art school marketing before landing in student communications.
Emily is always looking for new ways of working and trying to explore the best avenues to get the best results as is her sporting nature with a passion for creativity and inclusivity.